365 Solar Industry Truths for the Year Ahead

The solar market should be bright, but contracts, financing wrappers, and bad sales behavior often hide the darkest parts of the business.

The sun should bring clarity and warmth, yet the U.S. solar market often exposes the darkest side of human behavior.

Upstream, capital turns financing products into solar products and buries the real risk inside sixty or seventy pages of legal language. Downstream, unethical salespeople trade exaggerated promises for trust and signatures.

That is why many homeowners install solar, save nothing, pay more overall, and lose flexibility over roof work, maintenance, or resale for decades. Over the next 365 days, Green Future will unpack the industry one topic at a time and give solar back the honesty it deserves.