Common Sales Mistakes

'Free Installation' Is Not the Same as Free Solar

Feb 27, 20262 min

True subsidy-driven free solar is rare. Free installation is often just a softer phrase for long-term financial captivity.

LEASEPPACONTRACTPITFALLS

There is a critical difference between a truly subsidized system and a 'free installation' pitch built around a decades-long payment contract.

Many sales teams blur that line on purpose. They advertise 'free' when what they really mean is that you avoid an upfront payment while committing to years of expensive ongoing obligations.

Always separate genuine grant or incentive programs from lease-style structures. If the word 'free' appears in the ad, the contract deserves extra scrutiny.